Jan. 13, 2011 -- Mercedes-Benz USA (MBUSA) today announced the starting lineup for a groundbreaking Super Bowl initiative that harnesses Twitter activity to power four competing race teams to football's biggest showdown, during which the company will advertise for the very first time.
The Twitter-fueled campaign (http://on.fb.me/SBTweetRace) will put four two-person driving teams behind the wheels of specially equipped 2011 Mercedes-Benz vehicles - each embarking separately from Chicago, Los Angeles and New York and Tampa -- on February 2 and converging on February 4 at Cowboys Stadium outside Dallas, Texas. Competing for a pair of all-new 2012 C-Class Coupes, teams will have the help of Twitter-savvy celebrities, who, in the role of Team Coach, will rally online support for their assigned teams and raise money for charity in the process.
Out of a field of nearly 2,000 candidates who applied for the Tweet Race through the Mercedes-Benz USA Facebook Page, four drivers -- each riding with a co-driver of their choosing -- were selected based on a combination of social-media prowess, personality and other intangibles that promise to make the race engaging and entertaining to followers. In a random drawing, each driving team was then assigned a city to start from and a Mercedes-Benz vehicle to match.
More Info: http://www.prnewswire.com/news-releases/mercedes-benz-usa-announces-teams-for-high-stakes-tweet-race-to-the-big-game-as-part-of-multi-channel-super-bowl-initiative-113467409.html
